Influence, New and Expanded: The Psychology of Persuasion

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Influence, New and Expanded: The Psychology of Persuasion

Influence, New and Expanded: The Psychology of Persuasion

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The techniques described in this book are very fundamental to our psychology and the way Cialdini has explained them in a lucid manner is commendable. he identified three agents who apply these principles with various degree of success, a bungler, a smuggler, and a sleuth; this was an alternative approach to give application tips than, say, using to-do and not-to-do lists. During a California referendum on smoking in public places, a woman in LA was overheard saying: "It's a real tough decision. I would not disagree that those are little more than common sense, and one must have read iterations of them in other psychology self-help books.

Perhaps he's just as much of a chump when it comes to ideas as he says he is when it comes to complying with the requests of other people. One of the main objectives of the books is said to be preparing the average person against compliance tacticians but I have a feeling that it's the latter who'll use the book more. The main point, as I take it, is that we are living in an age where we have access to more and more information all the time. He structures the book with examples and stories that make it gripping and make you want to keep reading and help you remember the concepts.

For example, after the 1980 American Olympic hockey team victory over Russia's team, scalpers swarmed outside the hockey arena.

Social proof is most powerful for those who feel unfamiliar or unsure in a specific situation and who, consequently, must look outside of themselves for evidence of how to best behave there. It's sometimes insightful but it seems to be written for a "young adult" reader and it seems to pander to the audience. I do not read a lot of books about business/non-fiction but I sometimes find some really shinny gems. A couple of months ago, I read somewhere that when it comes to the psychology of persuasion and influence, Cialdini is the “daddy” of this subject. This is due to the contrast principle, which is that on spending a high amount of money on an expensive thing we are likely to spend money on something less expensive than the initial product but which is still expensive enough if compared to its alternatives in the market.For our convenience, our brain has evolved some fixed-action patterns, patterns that we follow almost blindly without any recourse to reason or logic.

He should have just done a reprint with a new foreword or something, because the result of the update is a total failure.Our team is made up of book lovers who are dedicated to sourcing and providing the best books for kids. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time.

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